Junee Shire Council

Regional Festivals and Events - How to gain maximum benefit

Tuesday 25 November 2014

Following the millennium drought and the recent downturn in manufacturing in Australia with the inevitable job losses in that sector, many regional towns are looking to the ‘visitor economy’ to strengthen their local economies.

Deniliquin is one such town, in the Southern Riverina, which has been successful in attracting large numbers of visitors through presentation of events like ‘The Deni Ute Muster’, ‘The Deni Blues and Roots Festival’ and the ‘Deni Fishing Classic’. These festivals contribute over $22 million each year to the local and regional economy.

To gain maximum benefit from Festivals and Events it is vital that communities;

  1. Identify a unique experience or event
  2. Get whole of community support
  3. Develop a Strategic Plan
  4. Identify the target market and ensure that it is of sufficient size for the event to be sustainable.
  5. Identify how you are going to engage with the market.
  6. Encourage volunteerism in your community.
  7. Start at a size you can manage, develop a program of continuous improvement and grow the event at a manageable rate.

WHEN: Tuesday 25 November 2014

WHERE: Athenium Theatre Junee

TIME: 5:30pm - 7:30pm

RSVP: Friday 14 November 2014

Entry is just $10.00 payable at the door which is to cover catering costs.

BYO drinks however Canapes/Tea/Coffee and Water will be available.

The evening will begin with a 1 hour presentation by John Harvie followed by 1 hour discussion and networking.


Athenium Theatre
89 Broadway
Junee, NSW 2663


The Athenium Theatre in Junee was designed by Kabberry and Chard Architects and completed in 1929. It is a listed item on the NSW State Heritage Register.  The restoration has allowed the building to reopen to the public after more than 20 years and it is now  regaining its place as an important Community building in Junee.

Dunn & Hillam Architects   have some beautiful photos of the restoration work.


Contact Council

Address: 29 Belmore Street
PO Box 93 Junee, NSW 2663
Phone: 02 6924 8100
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